PNC Mobile

Mobile App Redesign + Rewrite 

PROJECT OVERVIEW    |   Redesign and rewrite of PNCs mass market consumer mobile banking app completed in 2014. For this project, I worked with a product manager (in addition to various product owners) to develop materials used by executives in the retail bank to make the strategic investment decision to fund the development of a new mobile banking platform. The main goal for this initiative was to to consolidate the 12 (at the time) PNC product apps and provide bank customers the ability to access all of their PNC banking products in a single mobile app. This work effort required collaboration among all of the retail banking product groups to gain insight into roadmaps and competing initiatives as well as build consensus around the new mobile strategy. The product strategy was reviewed and quickly approved by senior executives. Software development was outsourced to a third party and the product was launched in early 2017.

ROLE     |   I was the lead designer on early concepts and product strategy